Bricos - Branding a Hardware store

Twitter brought me a lovely little surprise today in the shape of this new branding project by Mexican studio Anagrama. Who thought a hardware store's branding could be so beautiful and clean?
“Bricos, originally known as Mayoreo Eléctrico Monterrey, had a very clear goal: to stop being your typical hardware shop and become a construction material supplier that could be perceived with much more formality upon the arrival of international competitors.”



See more at http://www.anagrama.com/portafolio/98-bricos
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