Playgroup have recently designed and developed an immersive online experience to promote the new ITV drama series Demons - a contemporary spin on the legacy of Dracula. The game, an innovative crossover of a classic beat-em-up and platform game, allows players to assume the role of Luke - smiting - and collecting demonic Half Lives on the streets of London.
Below you can watch the 'Making of the game' video and also the ITV.com seeding video, as well as pictures of the team at work as Demons was developed. Click the links on the right to read see the case study and play the game.
Videos
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Pictures
Rich studies the list of fight animations
Late night working with a beer (or two!)
An initial sketch of the streets environment
A sketched interpretation of the stacks
An early wireframe demo of the smite
The cells
Luke's animations
The library
Ruby calling whilst on the streets
A smite with a Noisy Boy
- Client:ITV
- Project:Demons: The Game
- Overview:An immersive online experience created in Flash - incorporating a platform game, a classic side on beat 'em up, and viral functionality - to promote the ITV1 series Demons.
- View case study
- Play the game
- Press release
- Credits:
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- Executive Producer
- Johan Brand
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- Lead Creative
- Jamie Brooker
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- Lead Game Developer
- Richard Guest
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- Project Manager
- Graeme Rutherford
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- Game Developer
- Nick Sidhu
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- 3D Character Design & Animation
- Tom Painter
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- Script Writer
- Aneil Karia
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- Video Producer
- Luke Ritchie
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- Server Development
- Digital Overload