Gemma Monk-Hartley
Project Manager
- Loves: My horse, Traveling, Studying
- Hates: Exams, Shopping, Wet weather
- Inspired by:
- International travel
- Exploring different societies and cultures
- The Tate Modern
- Fear of failure
- My links:
Social Media Academy
Last week I attended a training event at the Social Media Academy called How to win new business with online PR & social media.
A lot of it was very PR focussed so lost me a little. But what I did find really interesting is how the lines between marketing, PR, digital and advertising agencies have blurred since we're all now using social media as a means to communicate with people - which is essentially all that these different types of agencies are trying to do anyway.
The first section of the presentation is particularly worth looking at, along with the case studies for ideas. There are some really good tips on how to make blogs work for you, and who to target your messages at in order to reach the most relevant audience. As with any social media strategy - relevance is the most important thing, not numbers!
PR should be intrinsic to any social media strategy as a way of reaching a larger audience and its something that I will be thinking about more for future campaigns. There is no reason why PR needs to be specialist in fact its more effective its linked into marketing activity.
Posted by Gemma on 19 Aug 09, at 11:37 am
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