Gemma Monk-Hartley
Project Manager
- Loves: My horse, Traveling, Studying
- Hates: Exams, Shopping, Wet weather
- Inspired by:
- International travel
- Exploring different societies and cultures
- The Tate Modern
- Fear of failure
- My links:
Playgroup's CSR Policies
Corporate Social Responsiblity (CSR) is big news, and big business, for organisations around the world. With global warming issues on the rise and fuel supplies falling, companies are having to look closely at what they can do to offset the impact they are having on our planet.
But this concern is not just for huge organisations that need to meet the needs of their stakeholders, nor those that use their CSR policies and green credentials to sustain a competitive advantage, everyone needs to get involved in order to really make a diffrerence.
With this in mind, all employees of Playgroup were recently asked what they thought Playgroup's CSR Policies should include. After a good deal of thought and ruling out the impossible, the irrelevant and the downright stupid my choice was to only print on environmentally friendly paper preferably using environmentally friendly printers and inks.
This would lead us to have less choice of paper stocks, printers and inks and possibly increased costs (however environmentally printers are generally very price competitive as they have to be to remain in the market) but we would be doing our bit to reduce the impact we, and our clients, are having on the environment.
So would Playgroup going green be good or bad?
Posted by Gemma on 23 Mar 08, at 5:34 pm
2 comments on this post
If you as a large creative agency was to make strong recommendations to your clients for more environmentally printing companies through your print management services, then surely Playgroup would be able to assist its clients with CSR, thus reducing not only your carbon footprint but that of your clients.
Of course that all begins with your own print, and leading with example, but I think detailed information on how you can assist your clients with these matters can surely only be a good thing for both you and the client.
Our carbon footprint is probably not huge but we all have a responsibility to do our bit.
Managing our volume of print would be the best thing. When we do print, choosing recycled papers or at least those from sustainable forest management programmes is the least we can do.