Playgroup | Creativity through play

Graeme Rutherford

Friend of Playgroup

Loves: Ham sandwiches, Moss (Kate and the plant).
Hates: Diving in football, dogs in bags and celery.
Inspired by:
- The city
- Nature
- www.creativereview.co.uk
My links:
- www.flickr.com
- www.youtube.com

Colour, Leaders, droid, Trending Topics, Tilt-shift, Belief, Venn Diagram, Aero Film, Brand, Sam O'Hare, TED, eclair, Social Media, New York City, TEDtalks, android, Facebook, Playgroup, interwebs, Fans, Innovation, iphone, openeclair, hack, Brands, Why, Cancer Awareness, SimonSinek, The Sandpit, cupcake

Fun theory

12 Oct

A recent Volkswagen initiative focuses on fun to change peoples' behaviour. Fun, interactive elements are added to everyday objects like stairs and bins to entice users away from their evil alternatives, namely escalators and littering. This playful approach is surprising and hugely engaging for the user, which translates to measurable success in terms of answering the brief. Everyone's happy.

Posted by Graeme on 12 Oct 09, at 2:02 pm

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Tags: video, play

5 comments on this post

14 Oct

Tom King says on 14 Oct 09, at 9:19 am.

I want a go!!!

14 Oct

Mary McKenzie says on 14 Oct 09, at 5:24 pm.

Genius! Just like in BIG!

14 Oct

Nikki Moore says on 14 Oct 09, at 11:17 pm.

Oh my god, I want one of those in my house!!!

15 Oct

Andy Wyatt says on 15 Oct 09, at 1:25 pm.

Check out the Fun theory Bin as well which is linked to this video on youtube. People actually started picking up random litter just to interact a little bit longer.

Fun theory or... Play theory??

21 Oct

Sharon Cluett says on 21 Oct 09, at 10:14 am.

LOVE IT! Wouldn't it be great if even a small part of every journey made you smile.