Gus Mackinnon
Group Creative Director
- Loves: Shepherds Pie, Punk Rock, Explosions
- Hates: Thought for the day, Carol Vorderman, Cucumber
- Inspired by:
- Gregory Crewdson
- We Feel Fine
- Yugop
- My links:
Snapple, KUDOS, profiling, Stella, D&AD winner, seeding, stress, brand, viral, openness, , website, Mozilla, Silverlight, Unix, Adobe, Oriana, Flash, Genuine, Communication Directors Forum, Social Media, Linux, strategy, natural products market, heritage, Social Marketing, true, Microsoft, Weight Watchers Online, internet
G.I.Jonny- The peoples hero
08 May
Just in case you hadn't gathered G.I.Jonny won a Webby last night, not just any old Webby but The Peoples Voice award.
The category was Rich Media Advertising- not for profit, and although the 'Try Drugs' campaign pipped us as the category winner, I'll take people power any day.
G.I.Jonny was created for the BBC to promote HIV and AIDS awareness amongst 16-24 year olds. The concept was based around creating your own action figure, arming it with the facts about HIV and sending it out to protect your mates.
Congratulations Playmates, the BBC, and our friends at The Viral Factory.
Posted by Gus on 08 May 08, at 3:12 pm
1 comment on this post
Well done guys! This is brilliant.... think winning may have something to do with the calibre of the model!