Its so difficult to execute flash driven video concepts perfectly. Every now and then someone gets it right and it takes your breath away. Ikea have done it with this beautifully produced slo-mo microsite.
Gus Mackinnon
Group Creative Director
- Loves: Shepherds Pie, Punk Rock, Explosions
- Hates: Thought for the day, Carol Vorderman, Cucumber
- Inspired by:
- Gregory Crewdson
- We Feel Fine
- Yugop
- My links:
Barbie, weight loss, future, skyscrapers, Olympics BitTorrent television Beijing Britain, Women, Dubai, tomorrow, Art, Bratz, concepts, Design, RCA, futuristic, Heineken, consumer, Guilt, brand, Weight Watchers, prospects, digital, goals, Cadbury, Snaps, lifestyle, 360 degrees, Dairy Milk, Beer, Beck's, market
The brilliant first episode of the new AMC series Mad Men aired last Sunday night, but are these dinosaurs of the ad industry still roaming the earth?
Set in a New York advertising agency in the sixties the recurrent themes seem to be smoking, boozing, sexism, and mass manipulation.
Secretaries are goosed indiscriminately, a client gets short shrift for being a woman, and the ad executives tip back the whisky before the big pitch. All vignettes from a distant era. Or are they?
Take away the pomade and the typewriters and the agency stereotypes still stick- they've just shape shifted a bit. Sexism in the workplace is still rife but less overt, drink has been replaced by powdered stimulants and oligarchic attitudes still pervade within the advertising industry.
As traditional ad agencies still scrabble to get to grips with digital and the democratisation of the consumer, Mad Men's retro styling actually looks like a thin veneer over the present.
