Playgroup | Helping brands build genuine brand equity

I've been playing with this pretty bonkers Java app called Firefly that allows you to see and chat to people on the same web page as you.

It's pretty flaky at the moment. The apps homepage is full of baffled messages from passers by which doesn't help much, but as a simple social tool I can see this being a great way to open up other channels of conversation within one environment.

Its a good example of how widgets and applications are changing the nature of how we interact within browsers. There's a great article on this and other next generation "post browser apps" on ReadWriteWeb .

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Six out of the top ten biggest sites on the web are now social. However behind the trailblazers is an increasing tail of debris. How should social media marketing be evaluated? The brains at Ryan Macmillan have come up with a new framework snappily pacaged up in a neat acronym: KUDOS.

The acronym stands for the attributes a piece of social media activity need to display to be successful:

Knowledgeable

Useful

Desirable

Open

Shareable

When you start applying it to real world social media campaigns its amazing how many fall short in a number of the categories- particularly 'Useful'.

Simple, sound principles.

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Just in case you hadn't gathered G.I.Jonny won a Webby last night, not just any old Webby but The Peoples Voice award.

The category was Rich Media Advertising- not for profit, and although the 'Try Drugs' campaign pipped us as the category winner, I'll take people power any day.

G.I.Jonny was created for the BBC to promote HIV and AIDS awareness amongst 16-24 year olds. The concept was based around creating your own action figure, arming it with the facts about HIV and sending it out to protect your mates. 

Congratulations Playmates, the BBC, and our friends at The Viral Factory. 

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