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	                        <title>Gus Mackinnon's Blog </title> 
	                        <link>http://www.playgroup.com/gus</link> 
	                        <description>Latest 10 blog posts from Gus Mackinnon, Group Creative Director at Playgroup.</description> 
	                        <language>en-GB</language> 
	                        <image> 
	                            <title>Gus Mackinnon</title> 
	                            <url>http://www.playgroup.com/blogs/images/user/large/gus.png</url> 
	                            <link>http://www.playgroup.com/gus</link> 
	                            <width>125</width> 
	                            <height>220</height> 
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							<title>Brand Utility for babies</title> 
	                		<link>http://www.playgroup.com/gus/99/brand-utility-for-babies</link> 
	                		<description><![CDATA[I'd been meaning to shout about this site for a few weeks now but wanted to wait until I'd tested it out on my six month old baby. It's an ...]]></description> 
	                		<pubDate>Mon, 30 Jun 2008 10:14:22 GMT</pubDate>
	            		</item><item> 
							<title>Web Democracy Rules</title> 
	                		<link>http://www.playgroup.com/gus/84/web-democracy-rules</link> 
	                		<description><![CDATA[Now Obama has sealed the Democratic presidential nomination, it
seems like the virtual battlefield was a key component to his success.
Obama could be the first ever president of the social networks.my.BarackObama.com
has ...]]></description> 
	                		<pubDate>Wed, 04 Jun 2008 12:54:26 GMT</pubDate>
	            		</item><item> 
							<title>Social Browsing</title> 
	                		<link>http://www.playgroup.com/gus/74/social-browsing</link> 
	                		<description><![CDATA[I've been playing with this pretty bonkers Java app called Firefly that allows you to see and chat to people on the same web page as you.It's pretty flaky at ...]]></description> 
	                		<pubDate>Wed, 21 May 2008 17:45:16 GMT</pubDate>
	            		</item><item> 
							<title>KUDOS</title> 
	                		<link>http://www.playgroup.com/gus/69/kudos</link> 
	                		<description><![CDATA[Six out of the top ten biggest sites on the web are now social. However behind the trailblazers is an increasing tail of debris. How should social media marketing be ...]]></description> 
	                		<pubDate>Thu, 15 May 2008 16:14:51 GMT</pubDate>
	            		</item><item> 
							<title>G.I.Jonny-  The peoples hero</title> 
	                		<link>http://www.playgroup.com/gus/65/gijonny-the-peoples-choice</link> 
	                		<description><![CDATA[Just in case you hadn't gathered G.I.Jonny won a Webby last night, not just any old Webby but The Peoples Voice award.The category was Rich Media Advertising- not for profit, and ...]]></description> 
	                		<pubDate>Thu, 08 May 2008 15:12:09 GMT</pubDate>
	            		</item><item> 
							<title>You need a quiet space</title> 
	                		<link>http://www.playgroup.com/gus/31/you-need-a-quiet-space</link> 
	                		<description><![CDATA[Its so difficult to execute flash driven video concepts perfectly. Every now and then someone gets it right and it takes your breath away. Ikea have done it with this ...]]></description> 
	                		<pubDate>Fri, 07 Mar 2008 11:18:44 GMT</pubDate>
	            		</item><item> 
							<title>Mad Men</title> 
	                		<link>http://www.playgroup.com/gus/29/mad-men</link> 
	                		<description><![CDATA[The brilliant first episode of the new AMC series Mad Men aired last Sunday night, but are these dinosaurs of the ad industry still roaming the earth?  Set in ...]]></description> 
	                		<pubDate>Wed, 05 Mar 2008 18:05:26 GMT</pubDate>
	            		</item><item> 
							<title>Googlescapes</title> 
	                		<link>http://www.playgroup.com/gus/19/googlescapes</link> 
	                		<description><![CDATA[Here are some of my 'Googlescapes'.  All the images are pilfered from Google image searches and lovingly assembled into distopian vistas. I start by searching for something quite mundane, ...]]></description> 
	                		<pubDate>Fri, 15 Feb 2008 11:27:00 GMT</pubDate>
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