A few days ago Weezer launched their new music video (Pork & Beans) on YouTube, ahead of it's official release. The video is an homage to viral video makers, featuring various guest appearances from "YouTube celebrities". You can only assume they spend a lot of time on YouTube themselves.
It's not the first time Weezer have gone outside of the norm to create innovative music videos to boost up the hype, having previously performed with the muppets, and of course in the classic video for Buddy Holly with the Fonze and co in Happy Days (anyone remember this coming free with Windows 95?!).
When I read about this I have to admit, I did get quite excited - due to my obsession with the band as a teenager. However, may be it's because I've grown up, but it just isn't the same as the early Blue album and Pinkerton stuff. The same infectious catchiness is there, but I guess my music taste has moved on!
Anyhow, the video has had nearly 3 million views in 3 days, showing the power of releasing it virally. Here it is:
