Johan Brand
Producer & Partner Services
- Loves: Salt water... where my sail boat floats, Wind (heavy ocean storms), Snow (loads of fluffy white stuff)
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US Election & Social Media - is McCain up for it?
The US election is unfortunately or fortunately, depending on what side of the Atlantic your legs are planted, an election that we all should pay attention to. It will effect what direction the world will take over the next four years. Non-US citizens can't vote, but that does not mean we can't make our opinion heard or even better influence the election.
Through the power of social media, we all have the ability to discuss, comment, blog, vote for content, virtually follow and even meet our candidate of choice. This is the first election where social media has been taken seriously and every popular platform has a huge presence in both campaigns. McCain has realised that the election can be won or lost online, but Obama's online strategy is far superior. McCain's online presence is mainly through channels like current.tv, digg, twitter, facebook etc where the user themselves are contributing the content and interaction. McCain has however, in the latter stages, improved his campaign.
I was a massive fan of McCain in the previous election, but Obama is the man, as the world stands now. The internet represents the largest fundamental social shift of the last couple of generations. In the hands of the right people it can win wars, bring down large corporations, change policies, put simply: it is a global instrument of power.
Can we afford to have a US president who doesn't even understand the intricate workings of the net? I believe not.
Current, Digg and Twitter are hosting a virtual election night party where the world can join in. Content from Digg and Twitter will be featured on the broadcast, so join the conversation by Digging & Twitting content you care about!
Current.TV "air's" in the US, UK & Ireland and Italy (Sky 183, Virgin 155), and online @ www.current.tv
Twitter & Current introduced the concept of hack the debate, earlier this year and it made an impact, will the up-coming UK election feature such innovative tools? I sure hope so, as this will entertain and engage but most importantly activate young voters.
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