Johan Brand
Friend of Playgroup
- Loves: Salt water... where my sail boat floats, Wind (heavy ocean storms), Snow (loads of fluffy white stuff)
- Hates: Spelling (Dyslectic Norwegian living in the UK = disaster), Melting snow, Crammed tubes
- Inspired by:
- Hirosi Sugimoto
- www.carls-cars.com
- www.onedotzero.com
- intelligent people
- the ocean
- My links:
Facebook Behaviour Patterns
To really understand playful experiences we need to look at behaviour patterns:
Facebook is a persuasive technology - with loads of Play enablers - Psychologist BJ Fogg at Stanford University teaches Facebook-psychology and we can learn from these patterns of behaviour and leverage them when designing playful experiences.
The following patterns are based on a study of the most successful facebook applications:
Group Exchange (Belonging and communicating with a larger group - SuperWall, Quizzes)
Self Expression (we all have a need to be seen and express ourselves, Graffiti & iLike)
Reveal & Compare (reveal things about ourselves as long as it gives us better relations with others and strengthens our group belonging: Likeness, send Hotness)
Provoke & Retaliate ( We love to be provoked by friends, particularly when we can get back at them: Kiss Me, Zombies, X Me etc.)
Competition (Show off and accomplishment: Scrabulous, leaderboards)
Deception (Practical jokes like fake buttons etc)
Posted by Johan on 24 Sep 09, at 2:24 pm
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