Playgroup | Creativity through play

Here at Playgroup we talk a lot about a genuine approach. Tell your clients, employees and investors the same story, preferably a transparent & true one.

Organisations that are genuine are inherently playful. They have adopted an authentic approach which is the default behaviour for the organsiation, next step would be to adopt an open approach. 

Give a little back

Adopting playful behavior does not mean that you need to become a clown. Engaging with your audience on level terms is a good start. Dare to give a little of yourself. Just as in life, deep relationships with clients are formed when you dare to open up and give something back.

Image credit: Innocent

Inside out approach

Play is participatory, sensory, and irresistible to anybody that gets exposed to it. We recommend adopting playful behaviour based on your organisations values, this will ensure a loyal and engaged audience, but also a sustainable authentic approach. There are key play enablers that you can work into your organisation, which also will filter through to your interaction with your audience. This will be discussed in a later blog post.

Apparently playful organisations hide behind a facade of playful marketing material, which reaches the masses and ticks the box for playful engagement. But only until the client interacts with the brand through a transaction, unable to facilitate a genuine one-to-one experience, it shows it's true colours. 

So adopting an inside out approach starting with your employees and values is key to develop a long term strategy that will stick.

I recommend reading Rosabeth Moss Kanter's Harvard Business blog which discuss P&G new value based strategy and how they have worked this into their organisation.

Another interesting case which we discussed at the talk is 'GE Adventure, a series of field trips through GE'

Posted by Johan on 28 Sep 09, at 10:41 am

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