Johan Brand
Friend of Playgroup
- Loves: Salt water... where my sail boat floats, Wind (heavy ocean storms), Snow (loads of fluffy white stuff)
- Hates: Spelling (Dyslectic Norwegian living in the UK = disaster), Melting snow, Crammed tubes
- Inspired by:
- Hirosi Sugimoto
- www.carls-cars.com
- www.onedotzero.com
- intelligent people
- the ocean
- My links:
What do all of your clients have in common?
Facilitating a conversation
What do all of your clients have in common? They all interact with your brand, but are most likely not interacting with each other.
So unlock the power of your client network by connecting them and let them share their experiences, frustrations and opinions. Enable and facilitate the conversation and social connection between your users and you have taken a huge step closer to form a deeper understanding and relationship with them.
No more focus groups, these are real people in real situation that will discuss real problems.
"Brands are a network of the unacquainted" - Contagious Magazine
What did we do?
Hosting an interactive conversation about Play and engaging youth is one of our strategies to create an open conversation where Playgroup, clients, suppliers and even competitors can share ideas, frustrations and experiences regarding a topic that we all care about.
Result
It provided us with real insight, some new friends and hopefully by giving something back we established a deeper trust and respect within our network. We also provided the attendees a chance to connect with each other... we feel Playgroup can only gain from this in the long term and hopefully the same goes for our ever growing network.
Posted by Johan on 29 Sep 09, at 7:46 am
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