Julie Meyer writes in her column in CityA.M that if you want your technology to catch on you should hire good PR, I could not agree more. The key is to have an easy to get value proposition. Skype launched with: 'free calls on the web'. Yup, thanks! I would not mind calling free over the net, but most of us really do not care that much if it is VoIP or any other obscure technology. We like the word free though.
She also mentions a site called Ebuzzing, which is a bloggers forum, enabling them to blog about stuff and services they think is worth a shout. Benefit for the blogger is that he/she is getting paid, and the brand they care about gets good PR. The dangerous thing about Ebuzzing is, as bloggers gets paid to write, we are entering a territory where independent voices like a blogger is no longer so independent. Having said that, I am blogging here on playgroup.com as a staff member...
