Now, there is no doubt that a man which can be labeled a leading author and printer, satirist, political theorist, politician, scientist, inventor, civic activist, statesman and diplomat during the American Enlightenment and one of the Founding Fathers of the United States of America has dished out his fair share of wisdom.
But when he wrote 'The Definition of insanity is doing the same thing over and over and expecting different results', I think he simplified things a bit to much. People with the rare skill of persistence sometimes achieves the most remarkable things this way, and you can never rule out the theory of randomness.
However Benji's definition of insanity does apply when management or other business leaders keep on doing the same thing over and over, year after year and the skill of persistence or randomness no longer applies. When you or your boss are stuck in that vicious circle, you should 'snap' him out of it. A good technique is to suggest she takes a new route to work every day. Your boss will be exposed to a different way of approaching a problem. Now I might be wrong, but if your boss does not follow your advice I would get him fired or jump ship yourself, as she will lead you and your company nowhere.
It is hard to be a business leader in an economy which is almost in recession, only a certain type of leaders will succeed. I believe the brave will be rewarded.
