They say that the consumer market is becoming more and more consumer driven. We as consumers have historically been told what what we need and what we should be purchasing and in turn we have followed their wishes. However with tools such as the internet we have started to ask more questions and are educating ourselves before we commit to parting with our hard earned cash. But is this case with everything we buy?
How much impact does a brand have on us either consciously or subconsciously? When I go shopping I am happy to admit that I will buy whatever shampoo is on offer; there are of course the odd one or two that I will avoid (mentioning no names) but that’s because I have tried them and dislike them, but on a whole I don’t care what brand goes in my basket. But then I venture over to the toothpaste aisle and it’s a different story, it’s a given that I will purchase Colgate. I don’t know why, all I know is that I grew up with Colgate as a child and will grow old using Colgate. So is it right to really consider the market as a consumers market? One statistic states that 50% of advertising doesn’t work - no-one actually knows which 50% does work but does that really matter? There are many products that we purchase as individuals on a daily basis that we don’t research or question, so how in control are consumers really with their spend?
