Keely Pledger
Project Manager
- Loves: Tennis, Sausage & Egg McMuffins, Sunshine
- Hates: Daytime TV, Coconut, Jim Carrey
- Inspired by:
- Achieving
- Anything random
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Chocolate is NOT for sharing.
Cadbury are apparently reducing the amount of promo spend on the run up to Christmas for their sharing ranges, which includes Snaps and Cadbury Melts. This is because the range hasn’t made an impact with the customers.
My guessing is that a large proportion of Cadbury customers are female. And speaking on behalf of women across the land, we don’t like to be made to feel guilty about eating chocolate. So why on earth Cadbury thought we’d appreciate a sharing range is beyond me; after all we don’t share chocolate, therefore we feel guilty when we eat the whole ‘sharing’ box in one sitting on our own. That is why we don’t buy them; too much guilt. Give me the Dairy Milk bars any day.
No pressure to share = no guilt = more sales.
It's not rocket science.
Posted by Keely on 05 Sep 08, at 11:02 am
3 comments on this post
I am with you Keely, chocolate was most definitely NOT made for sharing. Sounds like Cadburys failed to do their research this time!
Oh Mike, I'm sorry. How thoughtless of me. Of course you can share your chocolate with me!
It is very disappointing to hear you strong opposition to sharing chocolate. After all, it is the only reason I decided to move to be next to you in the office :-(