Cadbury are apparently reducing the amount of promo spend on the run up to Christmas for their sharing ranges, which includes Snaps and Cadbury Melts. This is because the range hasn’t made an impact with the customers.
My guessing is that a large proportion of Cadbury customers are female. And speaking on behalf of women across the land, we don’t like to be made to feel guilty about eating chocolate. So why on earth Cadbury thought we’d appreciate a sharing range is beyond me; after all we don’t share chocolate, therefore we feel guilty when we eat the whole ‘sharing’ box in one sitting on our own. That is why we don’t buy them; too much guilt. Give me the Dairy Milk bars any day.
No pressure to share = no guilt = more sales.
It's not rocket science.
