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	                        <title>Keely Pledger's Blog </title> 
	                        <link>http://www.playgroup.com/keely</link> 
	                        <description>Latest 10 blog posts from Keely Pledger, Project Manager at Playgroup.</description> 
	                        <language>en-GB</language> 
	                        <image> 
	                            <title>Keely Pledger</title> 
	                            <url>http://www.playgroup.com/blogs/images/user/large/keely.png</url> 
	                            <link>http://www.playgroup.com/keely</link> 
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							<title>London cyclists...red means STOP</title> 
	                		<link>http://www.playgroup.com/keely/158/london-cyclistsred-means-stop</link> 
	                		<description><![CDATA[I can't find a way to tie this blog to anything relevant to Playgroup, but I need to get this moan out of my system. If children and animals can be ...]]></description> 
	                		<pubDate>Thu, 27 Nov 2008 13:17:45 GMT</pubDate>
	            		</item><item> 
							<title>Body World is another world</title> 
	                		<link>http://www.playgroup.com/keely/151/body-world-is-another-world</link> 
	                		<description><![CDATA[Currently there is a fantastic exhibition at the 02 called Body Worlds. Scientist Gunther von Hagens has used the groundbreaking science of Plastination to allow the human body to be ...]]></description> 
	                		<pubDate>Mon, 03 Nov 2008 11:14:40 GMT</pubDate>
	            		</item><item> 
							<title>Chocolate is NOT for sharing.</title> 
	                		<link>http://www.playgroup.com/keely/118/chocolate-is-not-for-sharing</link> 
	                		<description><![CDATA[Cadbury are apparently reducing the amount of promo spend on the run up to Christmas for their sharing ranges, which includes Snaps and Cadbury Melts. This is because the range ...]]></description> 
	                		<pubDate>Fri, 05 Sep 2008 11:02:34 GMT</pubDate>
	            		</item><item> 
							<title>Happy birthday Barbie!</title> 
	                		<link>http://www.playgroup.com/keely/114/happy-birthday-barbie</link> 
	                		<description><![CDATA[2009 will be Barbie's 50th year on planet earth – that’s quite an achievement for a plastic doll! 
Barbie has survived an ever growing competitive market over the past half ...]]></description> 
	                		<pubDate>Thu, 14 Aug 2008 16:03:17 GMT</pubDate>
	            		</item><item> 
							<title>Brand experience for the consumer</title> 
	                		<link>http://www.playgroup.com/keely/87/brand-experience-for-the-consumer</link> 
	                		<description><![CDATA[It's no coincidence that the top three brand performers in the recent supplement released by Marketing Week ‘Your Best Brand Performers 2008’ have gained more respect from the public than ...]]></description> 
	                		<pubDate>Thu, 05 Jun 2008 13:21:30 GMT</pubDate>
	            		</item><item> 
							<title>Is it really a consumers market?</title> 
	                		<link>http://www.playgroup.com/keely/56/is-it-really-a-consumers-market</link> 
	                		<description><![CDATA[They say that the consumer market is becoming more and more consumer driven. We as consumers have historically been told what what we need and what we should be purchasing ...]]></description> 
	                		<pubDate>Wed, 23 Apr 2008 09:04:03 GMT</pubDate>
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