The spirit of the Adnams brand lies in it’s Southwold provenance. Bringing that spirit to life online, away from the Suffolk coastline, was our challenge.
In response, we created a lifestyle site, driven by stories, blogs, podcasts and videos that presents a clear definition between the different parts of the business; beer, wine, spirits, hotels and retail. This socially connected site (built in Wordpress) allows Adnams to speak directly to a growing consumer fan base and effectively manage stories, content and promotions in-house. As well as providing the perfect platform for expressing the personality of the brand, Adnams have seen a significant up-turn in online sales across all product categories.