Playgroup

Adnams: The taste of Southwold

The spirit of the Adnams brand lies in it’s Southwold provenance. Bringing that spirit to life online, away from the Suffolk coastline, was our challenge.

In response, we created a lifestyle site, driven by stories, blogs, podcasts and videos that presents a clear definition between the different parts of the business; beer, wine, spirits, hotels and retail. This socially connected site (built in Wordpress) allows Adnams to speak directly to a growing consumer fan base and effectively manage stories, content and promotions in-house. As well as providing the perfect platform for expressing the personality of the brand, Adnams have seen a significant up-turn in online sales across all product categories.

www.adnams.co.uk