The regeneration of King’s Cross is arguably the most significant in central London since John Nash was plying his trade in the early 19th century. The development will deliver some 8 million sq ft of new and refurbished buildings over the coming decade. With its extraordinary transport links, public spaces and mix of uses, it will be one of the best places to live, work and shop in the capital. At it’s heart is the new University of the Arts, London that houses the famous Central Saint Martins School of Art and Design which opened in September 2011.
With the opening of the public spaces came the need for high quality estate management, public services and legibility. Working with the Argent delivery team, Playgroup were tasked with bringing to life the estate management function at King’s Cross to deliver an exciting, urban environment with a friendly welcome to everyone who comes to N1C. This included articulating the brand across all online and offline communications as well as in the physical environment.