Established in 2011, SMITH is a unique and vibrant social dining community of passionate explorers, dreamers, thinkers and leaders who enjoy connecting with others who share a love of the finest food and drink. Conceived around the notion of beautifully crafted, sensory experiences, the brand identity needed to evoke a sense of refinement and capture the essence and spirit of SMITH.
With a brief to create a brand that is naturally digital, defiantly social and unashamedly premium, we delivered a logo that embodied each of these traits as well as demonstrating the notion of connectivity. An elegant online platform was developed by our digital partners We Are Human, and an upcoming mobile app will ensure members stay connected to the SMITH network wherever they are.
SMITH was recently launched to great acclaim with a lavish celebration at the top of the Gherkin in London.