Playgroup

Teachers TV: Attracting teachers

When Teachers TV migrated their content from a broadcast to wholly online service, there was a genuine need to inform teachers and education professionals about the considerable benefits of the content that they provide.

Our approach was to develop an overall creative concept that highlights the sheer wealth of resources on Teachers TV through an explosion of colour, image and words. This was tailored to a number of different campaigns, promoting everything from individual lesson plans to behaviour tools. A range of formats were used across a broad media schedule.