Playgroup | Helping brands build genuine brand equity

Sam Wellard

Playgroup Intern

Loves: Cold Weather, School Holidays (no more exam prep for a week or two), entire weekends spent asleep
Hates: Coursework, walking into things that aren’t actually there, computers when they break halfway through something.
Inspired by:
- Television (it’s allowed. I’m a teenager) Music Random shiny things
My links:
- www.playgroup.com

typography, Objectified, creativity, ITV, grid, Demons, work placement, digital, change, news, day, Christmas, methodologies, game, Last, Half-Life, messages, Playful, innovation, Demons: The Game, t-shirt, Gary Hustwit, Documentary, Lettering, , play, collaborative, design, Playgroup, Industrial Design

Me and My Brands

28 Nov

More and more brands are starting to target a teenage audience. As part of the teenage audience, here are my top 5 favorite brands:

Number 5

Apple

Apple stormed the teenage audience when they introduced their new product: the iPod. Now everywhere you look, there is at least one person blasting music through the signature white headphones.

Number 4

Orange

Almost the perfect brand. Not only can you get unlimited texts for under £30 a month, you can get a free cinema ticket every Wednesday. Well made for a teenage audience.

Number 3

Volkswagen

I'm incredibly sad. Ever since watching Herbie, I have been in love with Volkswagen. If its a Beatle or a camper-van...I love it.

Number 2

Disney

A world wide brand which captures the hearts of kids, and their parents. Children love the bright cartoons, and their parents like them being quiet for an hour or two.

And my top brand....

Converse

Almost every teenager in the country owns a pair of Converse trainers, me included. Converse shoes are so commonly seen now, and now Converse clothes are becoming more and more popular.

Posted by Sam on 28 Nov 08, at 9:17 am