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	                        <title>Sean Hart's Blog </title> 
	                        <link>http://www.playgroup.com/sean</link> 
	                        <description>Latest 10 blog posts from Sean Hart, Account Director at Playgroup.</description> 
	                        <language>en-GB</language> 
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	                            <title>Sean Hart</title> 
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							<title>What makes us trust a Brand?</title> 
	                		<link>http://www.playgroup.com/sean/90/what-makes-us-trust-a-brand</link> 
	                		<description><![CDATA[In a survey published recently by Marketing Week, BA won the best airline category for the 3rd year running, despite the disasters of T5. Customers were prepared to stay loyal ...]]></description> 
	                		<pubDate>Mon, 16 Jun 2008 08:50:43 GMT</pubDate>
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