Steve Cluett
Creative Director
- Loves: Wolverhampton Wanderers, Indie Music, Marathon Running
- Hates: Balloons, Marzipan, Heights
- Inspired by:
- Lomo Photography - www.lomography.com
- Rob and Nick Carter - www.robandnick.com
- New York City - www.nycvisit.com
- My links:
Change by Design
It’s been a long held belief that the fusion of skills and methodologies that all good designers possess – creativity, inquisitiveness, analysis, storytelling and collaboration – would be applicable in many other spheres of life and to many other problems than the traditional confines that ‘graphic’ or ‘industrial’ design allow.
It was fascinating, therefore, to hear Tim Brown, CEO of IDEO, espousing such a notion at his recent Talking Design talk at the V&A. IDEO have a human-centered approach to problem solving that helps people and organizations become more innovative and creative by fusing design, business, and social studies. They’re the kind of firm that companies turn to when they want a top-down rethink of a business, product or service – from futuristic mind-control devices to enabling nurses to make their shift change more efficient.
Inspirational stuff.
Tim has a book out in September called ‘Change by Design’ but in the meantime check out this playful talk from the 2008 Serious Play Conference.
http://www.ted.com/index.php/talks/tim_brown_on_creativity_and_play.html
Posted by Steve on 18 May 09, at 4:18 pm
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