Steve Cluett
Creative Director
- Loves: Wolverhampton Wanderers, Indie Music, Marathon Running
- Hates: Balloons, Marzipan, Heights
- Inspired by:
- Lomo Photography - www.lomography.com
- Rob and Nick Carter - www.robandnick.com
- New York City - www.nycvisit.com
- My links:
Don't read this blog
That worked.
But as the proliferation of communication/media channels increases, how do we ensure that our message is heard through the hubub?
I for one am drowning in a sea of emails, tweets, SMS messages and status updates. Yesterday I received 139 !!!VERY IMPORTANT!!! emails, all vying for immediate attention. What’s more, none of them were spam. No ‘me love you long time’ little blue pills, no unbeatable (fake) Rolex watches, and no ‘not to be missed’ Nigerian Investment Opportunities. No. These were 139 genuine work related messages. Just 30 seconds spent reading each email equates to nearly an hour and ten minutes. Factor in response time as well as updating my ichatflickrfacebooklinkedintwitter status and you begin to understand the term comms fatigue.
We need to be more effective in our email behaviour. More consideration of the subject line and less blanket cc’ing (incidentally when did cc’ing become a verb – I cc, you cc, we cc…).
Interestingly the only email that stands out from yesterday was one entitled: Please, please, please read my CV. I did.
Posted by Steve on 12 Jun 09, at 9:22 am
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