Playgroup | Helping brands build genuine brand equity

Tim Moore

Managing Director

Loves: Snow & Mountains, Noisy Music, West Ham United & Jelly Babies
Hates: The Circle Line, Tea, Dishonesty
Inspired by:
- My granny
- Ordinary people doing extraordinary things
- Apple product design
My links:

tilt-shift, Sigur Rós, Brazil, London, folksonomies, Alexandra Palace, Monster trucks, Radiohead, REST, Lisbon, Internet, Portugal, teenager, music, digital, Keith Loutit, cyclists, esc, acronyms, red light, SOAP, miniature faking, Svefn-G-Englar, ITV, Popplagio, animation, time-lapse, stop, Brands, taxonomies

Get the head right!

21 Aug

It's been while since I've blogged. Probably because of my guilt in not updating you on my experience of the Weight Watchers web site.

I think its the Heineken ads that use the line "Get the head right, and the rest will follow". Well, I didn't get the first part right and I just couldn't stick to it.

The web site is brilliant, there's really nothing more they could do to help you lose weight. It's well designed, very usable, its got a vibrant community of contributors but the bottom line is weight loss occurs in the head first – if your attitude's not right you have no chance.

The good thing is that you only fail when you've given up – and I haven't yet. After some time off next week I think I might give it another go!

Posted by Tim on 21 Aug 08, at 12:56 pm