Playgroup | Creativity through play

At Playgroup we advise clients on 'employee engagement' issues. We bang on about the importance of honest communication, the power of collaboration and robust HR systems.

But nothing does more to bring a team together than a good night out or better still a trip away somewhere.

Last week half the company went on a subsidised ski/snowboard jaunt to Morzine, France. If you really want to get to know your colleagues try sitting around in your long johns swapping stories of how you broke your ribs or your chair lift catastrophe or exaggerate the 'hugh air' you pulled (well... a couple of feet anyway!).

The 'teachers' enjoyed teaching, the 'learners' enjoyed learning and a jolly good time was had by all. Any shared activity is fundamentally engaging but this type experience, where individuals really collaborate in playful activity, pushing their personal boundaries and building trust between each other really delivers long-term brand engagement benefits. Even for those that broke bones!

And then there's the Après-ski - but that's another story!

Meanwhile, the non-skiers that chose to stay behind exacted their revenge by organising an all expenses paid night on the lash at a comedy club. 

Next year we'll see if we can get the whole team away together. It's a good brand investment.

See pictures of the trip on our Facebook page here.

Posted by Tim on 03 Feb 09, at 9:54 am

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